MEDIA | DIGITAL | STRATEGY
BIG AGENCY
SMARTS
+
SMALL BOUTIQUE
FOCUS
WHAT WE DO
THE POWER OF THE +
We believe in the power of the +
We believe in BIG agency capability +
We believe in us +
We believe in experience +
We believe in strategy +
small agency service
others
focus
execution
THE PROBLEMS WE SOLVE
+ REACHING MORE CUSTOMERS
New and existing brands constantly need to find new customers. We will help you choose the right way to attract and retain customers, wherever they might be.
+ MARKETING INVESTMENT NEEDS TO DELIVER RESULTS
We know the importance of understanding where your marketing investment is being spent we’ll work with you to choose the right media at the best possible price so that your investment is working as hard as it can to get results.
+ A BETTER SERVICE FROM YOUR AGENCY
We know market conditions are tough and your business needs an experienced team to support your growth. Junior agency staff can’t offer you the depth of strategic business and marketing experience you deserve. Our team has both, PLUS more.
WHAT WE DO
YOUR NEEDS
+ Insights on our customers
+ Position our brand for competitive advantage
+ Get our message to market
+ Know what communication channels to use
+ Help to make the most of our sponsorships
+ Plan and buy paid media efficiently
+ Optimise our website for organic results
+ Have a social presence and have great content
+ Line up our digital technology to connect
+ Optimise our media across channels
+ Understand our data
+ Lower our customer acquisition costs
+ CONSUMER RESEARCH
+ BRAND STRATEGY
+ COMMUNICATIONS STRATEGY
+ CHANNEL PLANNING
+ SPONSORSHIP STRATEGY
+ MEDIA STRATEGY
+ BUYING + SEO
+ SOCIAL + CONTENT
+ DIGITAL + LOCATION TARGETING
+ SEM & PERFORMANCE MEDIA
+ DATA + ANALYTICS
+ CRO (CONVERSION RATE OPTIMISATION)
SERVICES
+ MEDIA STRATEGY
Advanced media strategy focusing on the power of the buyer's journey to purchase, consumer insights, channel and implementation planning. Informed by access to industry-leading research including Roy Morgan, Nielsen, and Ipsos.
+ MEDIA BUYING
Media negotiation and buying across all media platforms including Digital, SEO, SEM, Paid Social, Data, Television, Radio, Newspapers, Out-of-Home, Magazines, Cinema, Letter-box Drops, and Sponsorships. All relevant media industry measurement metrics are available including OzTam, RegTam, Roy Morgan, emma, Nielsen Digital Ratings. There are NO buying group deals so each negotiation is bespoke to the client.
WHO WE ARE
Mark Power has 30 years media experience, including 26 years working with some of Australia’s largest brands such as Suncorp Lending, Suncorp Insurance, AAMI, Coca-Cola, McDonald’s and Subway. Mark’s career has included Head of Strategy at News Corp in QLD, MD of Starcom in QLD, National Executive Director of Commercial Operations at Starcom, National Strategy Director at Universal Media and Client Solutions at Dentsu in QLD.
Kris Yule has extensive media, brand and digital experience spanning a 20+ year career across several markets including the UK, Europe, USA and Australia. Kris has a track record of delivering effective media solutions across multiple industry verticals and media channels. A customer-first approach leading media teams at News Corp, STV and JP Media to deliver powerful, results-focussed solutions for clients across retail, automotive, travel, real estate, fintech and FMCG.
WHY WE ARE DIFFERENT
+ SINGLE POINT OF CONTACT
As a small agency, we focus on our client’s business, not ours, so a client has one point of contact for all of their media needs.
+ AVAILABILITY
We’re always available to discuss the needs of our clients quickly and efficiently because we’re on the same team. Whether it’s a call or a coffee, clients can be assured that their contact will always be available.
+ ACCESS
Our clients always have access to senior staff and any relevant research and client documentation.
We’ll always be a small boutique and we’d love to work with you.
Get in touch, we love to chat.
powermediaplus.com.au
mark@powermediaplus.com.au
Ph: 0415 757 864
kris@powermediaplus.com.au
Ph: 0437 985 338